Hi, I'm Paul Mroczek.
I created Ground Control to support the robust and growing adult beverage market in Canada. I come from the beer/refreshment beverage world, with almost 20 years of experience working with two of the worlds largest beer companies. I then founded MOD Beverage, who acquired a failed alcohol business and grew it to +$6.5m in sales, launching 15+ brands across cider, wine, beer, RTD and spirits categories then exited in less than 2yrs.
Ground Control is here to connect experts in the beverage market to those looking to navigate the highly competitive space. We are a network of highly experienced beverage alcohol consultants providing everything from sales and brand support to coaching and fractional management.
To survive in today's highly competitive market you need experience and expertise on your side. This is what we love to do, I hope we can connect on your project.
I've known and worked with Paul for the better part of 12 years and I can say that there have been very few project partners in my life with as much energy and drive to make any business successful. Paul has a very detailed understanding of customer requirements and consumer need states gained through real life boots-on-the-ground experience that is hard to match elsewhere.
Daryn Medwid - Chief Revenue Officer [West Blvd Cannabis]
Working with Paul Mroczek at Ground Control has been an absolute game-changer for our business. His expertise in the beverage sales process has been invaluable, guiding us to a deeper understanding of the market and our position within it. Paul helped us set up robust systems to track our outside sales performance, which has significantly improved our ability to make informed decisions about the direction of our brands.
One of the most impactful contributions Paul made was in helping us hire, train, and manage our new sales representative. His strategic approach and hands-on management style ensured that our new hire was not only a perfect fit for our team but also quickly became a top performer.
Overall, Paul's guidance has been crucial in growing our sales and strengthening our brand presence in emerging categories. We highly recommend his services to any business looking to enhance their sales strategy and brand management.
Ben Woodward - GM/Owner [Woodward's Cider/Privato Winery]
Got some ideas? Have questions? Fire away!
Address:
Ground Control
16302 12A Ave
Surrey, BC
V4A8E4
CAN
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Ground Control
